Kim and Celia met at a Phoenix-based Advertising Agency in early 2000. Kim overseeing the Client side while Celia worked on the Creative side. They bonded from the start – knowing that someday, they could bring Client and Creative teams together to ultimately forge strong bonds intended to elevate work performance that produced incredible results.
During their tenure, they discovered missed opportunities in the Restaurant and Hospitality connection between Operators and Agencies. Opportunities like operational strategies, service and accountability, and creating brand connections. And, most importantly, they saw a gap in the ability to create programming that was built from Operational lenses rather than traditional Advertising perspectives.
They worked together for 7 years to create what is now known as the “Ignite Steps for Success” Operations and Marketing formula. After practicing on a couple of different Brands and Marketing teams, they perfected their method, wrote a business plan and Ignite was born, which paved the way to Box on the Rocks™.
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